My PR 101 class this semester is on-line, but we do have to attend three face-2-face classes. The 2nd one of those was tonight. It was a discussion board comprised of PRSA members. One of the questions asked was about the things we should be working on while in college to prepare for careers in Public Relations. The answers were fairly consistent that we should be working on our writing skills, having several (varied) internships, an understanding of business operations, knowing the principles of public relations work, and creating on-line social networks.
I believe I already have a good business understanding. After all, I owned my own Special Events business and I have been an office manager. I think both the internship and knowing the principles of PR work categories also fit into my past experience. How about writing, though? I love to write, but have never considered myself a great writer; especially considering I am dyslexic. I really love spell check!
The point that the PR professionals seemed to return to the most was about creating online social networks. They recommended that we create BLOGS and web-pages, in order to showcase our writing and internet skills to future employers. However, many potential employers will Google the name of someone they are considering hiring; because of this they also warned us about posting things on BLOGs or on Facebook that could be damaging.
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